Why Beyoncé’s Secret Album Was The Best PR Move Ever (Under Her Circumstances)
An editorial piece by Ashley Monaghan VisionaryLet’s talk PR strategies. The basic strategy involves formative research: analyzing the situation, the organization and the public. A team then creates an actual strategy including goals and objectives, formulating action and response strategies, and designing communication. Then the team selects communication tactics and implements the plan. This strategy is usually a success and can be altered in many different, creative ways.